(Đã dịch) Thần Cấp Nông Trường - Chương 45: Trịnh tổng cành ôliu
Deep within a small building of Tây Giang Nguyệt Club, Trinh tổng personally brewed a pot of fine tea and brought it before Hạ Nhược Phi, then said:
"Mister Hạ, this is the Jinjunmei tea I've hoarded. Please taste it and tell me what you think."
Hạ Nhược Phi smiled faintly and said:
"Trinh tổng, let's dispense with the pleasantries. You must be looking for me because of these vegetables, aren't you?"
Trinh tổng chuckled and said:
"Mister Hạ, your discernment is truly sharp! I want to know, what is the yield of the vegetables you brought tonight? Is cooperation between us possible?"
Hạ Nhược Phi stated very confidently:
"These are new vegetable varieties we've cultivated. At present, they haven't entered the large-scale cultivation stage. However, if Trinh tổng wishes to cooperate, it's not impossible."
"Oh?" Trinh tổng asked with great interest. "Please, I'm listening!"
Hạ Nhược Phi spoke with a well-thought-out plan:
"Although we haven't achieved mass production yet, producing a dozen or two dozen catties daily is still no problem. And it's obvious, Trinh tổng, that your club doesn't rely on quantity to win. Your true clients are a select few high-end individuals. From this perspective, a dozen or two dozen catties a day should be sufficient."
Trinh tổng couldn't help but glance at Hạ Nhược Phi again. He hadn't expected Hạ Nhược Phi's insight to be so sharp, pinpointing the crux of the matter with just one glance.
In truth, his courtesy towards Hạ Nhược Phi was largely due to Hạ Nhược Phi's relationship with Điền Tuệ Lan's family. Moreover, the new vegetable products brought today were indeed incredibly eye-catching, which was why he had invited Hạ Nhược Phi for further discussion. But now, he held Hạ Nhược Phi in even greater regard.
"Mister Hạ, your discernment is truly sharp!" Trinh tổng laughed heartily. "In that case, Mister Hạ, are you willing to supply these new vegetable products to my establishment?"
Hạ Nhược Phi smiled faintly and said:
"Since I specifically stayed behind, of course, I have the intention to cooperate."
He then changed the subject and continued:
"However, cooperation also has preconditions. I'll get straight to the point, Trinh tổng; you can decide whether to cooperate after hearing them."
"Please speak!" Trinh tổng quickly said.
Hạ Nhược Phi nodded, speaking with a well-thought-out plan:
"I can supply four types of new vegetables daily, twenty catties of each. The prices and such are negotiable. My condition is that Trinh tổng's Tây Giang Nguyệt Club must make the vegetables I supply your signature dishes. Moreover, in the shortest possible time, you must launch a massive publicity campaign to let all the high-society individuals in Tam Sơn City know about my vegetables. I believe, with your establishment's influence, this shouldn't be difficult to achieve."
Tây Giang Nguyệt Club is absolutely the top club within Tam Sơn City. All who enter and exit here are high-end consumers, especially the area where Điền Tuệ Lan hosted Hạ Nhược Phi today. It operates entirely on a membership system; without a membership card, even with immense wealth, one cannot enter.
If the club strongly promotes Hạ Nhược Phi's new vegetable products, then naturally, their influence can be expanded in a very short time.
Trinh tổng pondered for a moment, then smiled and said:
"Is Mister Hạ seeking to leverage our influence to promote your own brand?"
Hạ Nhược Phi smiled faintly and said:
"Isn't this a mutually beneficial win-win situation? My new vegetable products absolutely qualify to become your establishment's signature dishes. Trinh tổng, you wouldn't deny this point, would you?"
Trinh tổng nodded and smiled, saying:
"That is natural! Mister Hạ, I can agree to this condition. Once cooperation begins, we will first hold a new product launch event, inviting the club's esteemed guests for a free tasting. After the official launch, I plan to reserve a small portion of ingredients to supply to customers who make reservations. The remainder will be offered in limited quantities through an auction format. Mister Hạ, do you think such an arrangement is feasible?"
"This plan is excellent! Especially to be able to devise it in such a short time. No wonder Trinh tổng's club can be so successful!" Hạ Nhược Phi said with a smile.
Trinh tổng laughed heartily and said:
"Mister Hạ, you flatter me too much! Then I also have a small request."
"Please speak, Trinh tổng."
"It's about these new vegetable products of yours. Can they be supplied exclusively to us?" Trinh tổng asked.
Hạ Nhược Phi raised an eyebrow slightly, asking with a hint of surprise:
"Trinh tổng, can your club really consume so many vegetables? Our next step is to expand the scale of cultivation."
Clubs inherently cater to a niche clientele, aiming for high-end, grand, and superior quality. As the saying goes, 'rarity makes an item valuable'. Even if they were to buy several hundred catties of vegetables from Hạ Nhược Phi every day, it would be meaningless.
Trinh tổng smiled faintly and said:
"We have agencies throughout the Southeast Province. Moreover, besides high-end dining services, we also provide high-quality ingredient sales services to our members. Therefore, if Mister Hạ cooperates deeply with us, the market prospects are also extremely vast."
"So that's how it is," Hạ Nhược Phi said with a smile. "However, exclusive supply might not be possible, I'm afraid, because before coming here, I had already agreed with another establishment."
Trinh tổng heard this and felt a slight disappointment, but Hạ Nhược Phi immediately changed the subject and continued:
"But my other cooperation partner focuses on mass-market catering, and it doesn't significantly conflict with Trinh tổng's main business operations; it shouldn't create a competitive relationship. If Trinh tổng is willing to cooperate, I can promise you that besides supplying vegetables to this partner, the exclusive agency rights for the Southeast Province can be given to you."
Trinh tổng heard this and was greatly delighted. "What splendid news!" he quickly exclaimed:
"That would be excellent!"
"However, I need a promise from Trinh tổng." Hạ Nhược Phi thought for a moment before speaking again.
"Oh? Please speak, Mister Hạ."
"These new vegetable products, Trinh, you can sell them through your usual channels, or use them within your own club, all without any problem," Hạ Nhược Phi said. "However, Trinh tổng must promise me not to sell these vegetables to the Danh Hào restaurant chain and its related enterprises."
Danh Hào Restaurant is the establishment opened by Lỗ Văn, the chubby young man who, along with Lưu Minh Hạo, once mocked and provoked Hạ Nhược Phi at Tiên Thịt Đại Bài Đ��ơng. This is also the main competitor of Lăng Thanh Tuyết's Lăng Ký Catering. Naturally, Hạ Nhược Phi would not agree to his vegetables entering Danh Hào Restaurant.
Trinh tổng was stunned for a moment, but immediately nodded and said:
"No problem! We can write this into the contract terms!"
Hạ Nhược Phi felt at ease upon hearing this, nodded and said:
"Then it's no problem! Trinh tổng, I hope our cooperation is pleasant!"
"Haha! Pleasant cooperation!" Trinh tổng said, shaking Hạ Nhược Phi's hand with great pleasure.
Next, Trinh tổng tentatively asked:
"Mister Hạ, your new vegetable products haven't been trademarked yet, have they?"
"Not yet," Hạ Nhược Phi replied.
"Then I suggest that before our club carries out promotions, it would be best to register a trademark first," Trinh tổng immediately said. "Firstly, this easily creates a brand effect, and secondly, it's to prevent illegal merchants from counterfeiting in the future."
Hạ Nhược Phi fully agreed and said:
"Trinh tổng makes a lot of sense! However, I genuinely don't understand much about this area, and I currently have too many things to attend to. I'm afraid I won't be able to spare the time."
Trinh tổng smiled and said:
"You don't need to personally handle this matter. I still have a bit of influence in Tam Sơn City—of course, it can't compare to Mister Hạ—but I can still manage the trademark registration!"
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